Our expertise has always been driven by astute and relevant design solutions, born from a close collaboration with our clients and a complete belief in the power of good design.
The success of a corporate identity relies on a combination of effective visual expression, as well as convincing verbal communication and appropriate corporate behaviour. The communication of a corporate identity goes well beyond the creation of a corporate proposition for consumers only. It requires an organisation to consistently convey its strategic intent through all its interfaces with the various audiences it seeks to serve. These interfaces are not only the sign at the factory gate, they also include vehicles, livery, employees uniforms, stationery, and sponsorship etc. We know that corporate identity is not just about a logo. But, fortunately, we also know how to design your logo as the embodiment of your business and that’s always a good start!
Consumers are prepared to pay a premium for brands that offer them relevant added values, which their competitors don’t (or can’t) emulate. Branding is all about effectively communicating these values to the consumer. When consistently done this provides us with clarity and simplicity in a progressively hectic world. Successful brands are the culmination of a cohesive marketing process, through which the consumer gains a clear perception of these values – and sustains belief in them – promoting brand loyalty. Brand image plays a vital role in the process, being the catalyst for the emergence of a brand’s ‘personality’. Why not let our proven expertise in brand image design bring it out for you?
For the majority of brands, packaging design is not an optional extra; it’s an absolute functional necessity. There are no ads on supermarket shelves or at home in your cupboard – only packs. Because it’s there when it really matters – at the moment of decision to buy, and at the moment of use – packaging plays a crucial role in creating brand awareness, communicating brand values and developing brand loyalty. So, whether you are in manufacturing or retail, the value of compelling and relevant packaging is critical in transforming brand equities into brand assets. And in order to drive sales a successful piece of packaging should be attractive, innovative, relevant and memorable. Our wealth of experience in package design gives us a unique insight into helping your brand gain a competitive advantage.
DESIGN FOR THE WEB
People who browse the web want to reach what they are after as easily as possible. Your website needs to effectively convey your brand values and offer a more impressive, intuitive and user friendly experience than those of your competitors. Your website functionality remains, of course, crucial. But ongoing advances in browser technology are increasingly allowing for a more visually rewarding experience of the web, making your site aesthetic even more essential in conveying your brand’s personality. Your site had better work aesthetically as well as technically, or it won’t just not work for you, it will potentially work against you. Most importantly, our extensive experience in brand image design, will guarantee your site to become an effective part of your brand strategy.